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This is the video from Greening the Local Economy.


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Setting Up A Citizen Journalism Program

A number of community media centers are participating in exciting new collaborations with local organizations, neighborhood activists, schools, and media outlets to create online, hyperlocal, citizen-journalism sites. This session focuses on how to start a citizen journalism program, how to manage the program, find funding, develop relationships with citizen journalists, build web news content, community news bureaus, and media tools, and create sustainable projects. Pose questions to distinguished panelists in the field of community media and citizen journalism from across the country. Understand the rewards and challenges of these innovative projects that are using digital and cable access technologies to generate civic awareness and participation even as traditional journalism institutions are facing their greatest challenges to sustainability.

Moderator/Speaker:

  • Jessica Durkin, New America Foundation Media Policy Initiative fellow & Founder, InOtherNews.us, Scranton, PA

Speakers:

  • Ryan Hopkins, President & Founder, The Public Square Project, Pittsburgh, PA
  • Steve Reinbrecht, Managing Editor, Berks Community Television, Reading, PA
  • Kathy Bisbee, Executive Director, Community Media Access Partnership, Gilroy, CA

This presentation took place during the 2010 Alliance for Community Media International conference in Pittsburgh, PA on July 8, 2010.
More information online at http://peg.ourchannels.org/index.php?title=Setting_Up_A_Citizen_Journalism_Program

Creating Hyper local Journalism in Diverse Communities

As the digital divide persists within marginalized communities, many people continue to face challenges without access to computers and broadband technology at home. Hyperlocal journalism projects empower local residents to tell their stories using new media tools. This session will discuss how can PEG centers, community technology centers, and citizen journalism projects are addressing this problem by providing public access to cable television and broadband media tools. Hear from panelists representing various centers that conduct training, web site development, and cooperation with local media to develop on-line voices and better serve the tech needs of the underserved in their communities.

Moderator:

  • Kamilla Kovacs, Development and Communications Director, Media Access Project

Speakers:

  • Ron Cooper, Executive Director, Access Sacramento, Sacramento, CA
  • Murali Balaji, Co-Founder and Executive Director, Voice of Philadelphia, Assistant Professor, Lincoln University, Lansdale, PA
  • Antoine Haywood, Director of Community Development, People TV, Atlanta, GA

This workshop was presented during the 2010 Alliance for Community Media International Conference in Pittsburgh, PA on July 9, 2010.
More information online: http://peg.ourchannels.org/index.php?title=Creating_Hyper_local_Journalism_in_Diverse_Communities

Community Media and The Future of News

As the decline of newspapers is felt throughout the country, could community media & technology centers be the new model for local news? Could Citizen Journalism be an opportunity for community media centers like PEGs to earn income, create trained citizen reporters, build partnerships, and serve up local content? In this session, expert panelists from across media policy, journalism, and community media organizations will discuss the opportunities and challenges facing citizen journalism and community media in the broadband age. The goal of this session is to provide attendees with ways to participate in addressing the information and communication needs of local communities in a democracy.

Moderator/Speaker:

  • Bill Densmore, Director/Editor, The Media Giraffe Project, Journalism Program, University of Massachusetts, Amherst MA

Speakers:

  • Candace Clement, Program Coordinator, Free Press, Florence, MA;
  • James Losey, Program Associate, Open Technology Initiative, The New America Foundation, Washington, DC;
  • Laurie Cirivello, Executive Director, Grand Rapids Community Media Center, Grand Rapids, MI

This presentation was part of the 2010 Alliance for Community Media International Conference in Pittsburgh, PA on July 9, 2010.
More information online: http://peg.ourchannels.org/index.php?title=Community_Media_and_The_Future_of_News

Using Social Media to Serve the PEG Community and NonProfit Organizations

Many nonprofit organizations including city departments and agencies need access to social media and digital literacy training. Many PEG access centers are uniquely positioned to serve this vital community communication need. This workshop is designed to help you develop a social media workflow for your organization. Topics include: how to develop a communications strategy, how to generate followers and stimulate discussion, how to create a social media identity, how to manage your time, and how to measure success. Examples will be presented at every stage to help you envision a successful strategy using social media tools.

Moderator:

  • Colin Rhinesmith, Community Media & Technology Manager, Cambridge Community Television, Cambridge, MA

Speaker:

  • Jason Daniels, Executive Director, ECAT, North Easton, MA
  • Seth Mobley Operations Director, Vermont Community Access Media; Burlington, VT
  • Lee Webster, iYouth Media Director, channelAustin, Austin, TX

This workshop sessions took place during the 2010 Alliance for Community International conference in Pittsburgh, PA on July 10, 2010.
More information online: http://peg.ourchannels.org/index.php?title=Using_Social_Media_to_Serve_the_PEG_Community_and_NonProfit_Organizations

New Media Tools for PEG Centers and Citizen Journalists

Content management systems, such as Drupal and WordPress, and video sharing platforms have made it easier for PEG access producers and citizen journalists to share media online. There are many options to consider in setting up a community media or citizen journalism project, including how to incorporate mobile media technologies. Join our group of expert practitioners who will discuss their work and recent developments with cutting edge web media tools. The goal of this session is to help you determine which tools are most appropriate based on your for PEG center’s information, communication, and technology needs.

Moderator:

  • Jackie Hai, LexMedia, Producer, PEG Point, Editor, Lexington, MA

Speakers:

  • Anne Jonas, Participatory Culture Foundation, New York, NY
  • Craig Sinclair, Community Media Coordinator, Amherst Community Television, Amherst, MA

This presentation took place during the 2010 Alliance for Community Media International conference in Pittsburgh, PA on July 10, 2010.
More information online: http://peg.ourchannels.org/index.php?title=New_Media_Tools_for_PEG_Centers_and_Citizen_Journalists

Leadership Development for Staff: Staying Motivated and Connected to the Community

Whether team members are new to an organization or community, or have been holding the same position in the same city for 30+ years, it’s critical that team members maintain enthusiasm for the job and stay connected to the community they are serving. We will discuss best practices in leadership development, offer suggestions and resources for reinvigorating the team, and give the group a chance to engage in exercises around our own leadership development.

Moderator/Speaker:

  • Mike Wassenaar, Executive Director, St. Paul Neighborhood Network, St. Paul, MN

Speakers:

  • Dawnita J. Wilson, Program Director, Inclusion Initiatives, UPMC Center for Inclusion in Health Care, Pittsburgh, PA
  • Regina Anderson, CORO Center for Civic Leadership, Pittsburgh, PA
  • Bonnie Schumacher, St. Paul Neighborhood Network, St. Paul, MN

This presentation took place during the 2010 Alliance for Community Media International conference in Pittsburgh, PA on July 8, 2010.
More information online: http://peg.ourchannels.org/index.php?title=Leadership_Development_for_Staff:_Staying_Motivated_and_Connected_to_the_Community

Collaboration and Strategic Partnerships in Community Media

What is collaboration? What are critical success factors for mutually beneficial collaborations and strategic partnerships? What are the steps to begin collaborating? Do community needs assessments help discover potential collaborations and partnerships? How can “making friends in high places” benefit your community media center?

This session will help you to evaluate and build a case for an effective collaboration, sustain ongoing broad-based support for your center and our PEG movement, and learn how to engage partners who can become advocates for your media center.

Ask questions from professionals who have firsthand experience working with a variety of community partners. Gain practical tactics to expand your membership, gain new local content, and develop both funding opportunities and political allies through collaborative efforts in this critical discussion for community media and PEG access centers. Also included: Sample letter writing campaigns for your center, tips on talking to elected officials and potential partners, and ways to build long-term relationships with elected officials.

Moderator:

  • Mike Wassenaar, Executive Director, St. Paul Neighborhood Network, St. Paul, MN

Speakers:

  • Sean McLaughlin, Executive Director, Access Humboldt, Eureka, CA (Knight Media Policy Fellow, New America Foundation)
  • Jennifer Gilomen, Director of Public Media Strategies, Bay Area Video Coalition, San Francisco, CA

This presentation took place during the 2010 Alliance for Community Media International conference in Pittsburgh, PA on July 9, 2010.
More information online: http://peg.ourchannels.org/index.php?title=Collaboration_and_Strategic_Partnerships_in_Community_Media

Regional Partnerships in Community Media: Sharing Best Practices and Models for Collaboration

Does your media center want to build its capacity, develop new programs, or find new marketing and outreach opportunities? Are you hoping to reach a broader audience or expand your organization’s services to new communities? What are the benefits of working with neighboring media centers? How can you engage neighboring media centers and collaborate with other stations on a regional level?

Participate in a vibrant discussion on how regional collaboration can strengthen your organization. Through first hand accounts of the benefits of developing partnerships with regional media centers and through hands-on activities, this session will help you recognize potential areas of collaboration between your organization and other media centers in your region. Learn how neighboring media centers can work together to tackle the collective technology, outreach and funding challenges of each station.

Moderator:

  • Keri Stokstad, Executive Director, Santa Barbara Channels, Goleta, CA

Speakers:

  • John Wasylko, Brunswick Ohio Educational Channel, Community Relations/Video, Brunswick City Schools, Brunswick, OH
  • John Haffner, Americorps VISTA: Digital Arts Service Corps, Gilroy, CA
  • Kathy Bisbee, Executive Director, CMAP, Gilroy, CA

This presentation took place during the 2010 Alliance for Community Media International conference in Pittsburgh, PA on July 9, 2010.

More information online: http://peg.ourchannels.org/index.php?title=Regional_Partnerships_in_Community_Media:_Sharing_Best_Practices_and_Models_for_Collaboration

New Program Development To Generate New Revenue

Have an idea about a new program at your center? Not sure how to go about it? When staff and/or board members have an idea for a new service or revenue at your media center, do you find yourself asking the question, how will we pay for this, and who is going to run the program? If so, you’re in good company. Many media centers find community partners and develop great programs with this question in mind.

Learn from lessons in the field from programs that use collaborations, partnerships and new community services assessment to develop, structure, fund and implement innovative projects in community media. Learn how to develop programs that meet your mission & generate revenue from professionals who have generate positive press, funding and outreach with programs providing citizen journalism, youth media, IT, and non-profit services.

Moderator:

  • Antoine Haywood, Director of Community Development, People TV, Atlanta, GA

Speakers:

  • Andalusia Knoll, Prometheus Radio, Community Station Organizer, Philadelphia, PA
  • Elaine Labalme, Pop City Media Journalist & Blogger, Pittsburgh, PA
  • Greg Sutton, Director Community Media, BCAT, Brooklyn, NY

This presentation took place during the 2010 Alliance for Community Media International conference in Pittsburgh, PA on July 10, 2010.
More information online: http://peg.ourchannels.org/index.php?title=New_Program_Development_To_Generate_New_Revenue